Mobile gaming represents one of the fastest growing segments of the digital games market, and potential for future growth remains strong as more consumers are using smartphones for games of all types including the increasingly popular mobile game apps. It is important to keep in perspective that the full-game price points on mobile devices are generally lower than those for console and portables systems, so mobile's full-game download unit share does not translate to a comparable level of consumer spending.
When asked to choose between a physical and digital game (assuming price and time of release were the same), 75 percent said they would buy physical and not digital with the main reason provided being that they simply like owning a "real" copy. The 25 percent who would choose digital cited as their top reason the convenience of downloading at home and not having to go to the store.
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