Design Objectives, which maintains the U.K.’s leading craft website, extended its licensing deal with Hallmark Cards, expanding offerings for Forever Friends and adding properties such as Country Companions and Lucy Cromwell.
The deal builds on the success of the more than 400 Forever Friends craft products from Design Objectives sold over the last three years.
"Design Objectives are a great company to work with and we highly value our partnership," says Julie Michell, licensing manager at Hallmark. "They have developed some great Forever Friends products over the last few years and had some fantastic successes. We’re looking forward to that success being extended to other areas."