Creative Properties plans brand extensions in a wide range of product categories, including household products like “green” cleaning supplies, kitchen gadgets, storage containers, DVDs, paper products, package goods, simple baking kits, home décor and gardening tools. A production partner will be sought for a mall tour. “This is the perfect time to roll out a property that saves consumers money,” says Steven
Scebelo, Creative Properties principal. “Who Knew? resonates with savvy, budget-conscious consumers and has generated a loyal following, particularly among moms and other women. We’re looking forward to leveraging this brand and taking it to a new level of merchandising.”
