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Chuggington Adds Hallmark, Crayola

Ludorum has partnered with Hallmark Cards, and its subsidiary Crayola, for a social expression and arts and crafts line based on kids' series "Chuggington."

The range is expected to hit retailers in 2011.

"We have seen a lot of DIY Chuggington-themed birthday parties this past year and we love the creativity Chuggington fans have shown," says Maureen Taxter, senior vice president of U.S. consumer products at Ludorum. "We are excited to let those parents who are searching enthusiastically for Chuggington social expression products and activities know that through a partnership with Hallmark and Crayola, two of the most respected and recognizable brands in the consumer marketplace, we will be introducing a wide array of product."

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