A number of international partners have joined CBS Consumer Products' program for Next Top Model.
In the U.K., five partners have been secured: Revlon, Casio, Galaxy Ripple, Asos.com and Isklar. Each will launch campaigns consisting of in-store promotional materials and online support.
Nivea, Tresemme, Telstra and Impulse have signed on for the franchise in Australia. In New Zealand, Cover Girl, Herbal Essences and Nivea are on board. In addition, Cover Girl will use the America's Next Top Model brand for its promotion in the Kiwi nation.
Meanwhile in South Korea, Infiniss has joined to launch a line of adult apparel, accessories and cosmetics.
"Next Top Model is in fashion all across the globe and we are privileged to team up with these world class brands," says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "These promotions augment licensed product in expanding our retail presence."
In other news, "Britain's Next Top Model Live" is set to debut Friday in London. The event, sponsored by Motorola Flipout, will feature fashion shows, exhibitions, shopping and more.