Carte Blanche Greetings signed an agreement for its Me to You brand with Douglas, a U.S. plush toy firm, for Tatty Teddy plush toys. The deal was brokered by Stone America Licensing, which was appointed by Carte Blanche last year with a brief to introduce its bestselling brands to retailers across North America.
Douglas will produce and distribute the plush to premium retail stores throughout the U.S. and Canada. The initial offering will include a basic line, as well as seasonal products for Halloween, Valentine’s Day and Mother’s Day.
“Douglas’s expertise in the premium plush market will be invaluable as we seek to seal the success of Me to You in North America,” says Richard Edmondson, commercial director at Carte Blanche Greetings. “This is an exciting development and we very much look forward to building a long-term partnership with Douglas.”