Sunset International (European arm of the U.S.-based Bioworld) will create a range of products for The Three Stooges classic brand and Arrow Classics movie cover art throughout Europe and India.
Digital entertainment company Bare Tree Media will team for digital entertainment platforms and to create and publish apps for smartphones and tablets.
“With The Three Stooges and Arrow Classics collections we have two very different but exciting opportunities,” says Gilbert El Kalaani, chief executive officer, Bioworld Europe. “The Three Stooges are known to everyone, and their unique style of humor will allow us to develop products that are fun and fashionable at the same time. Arrow offers retailers a fantastic retro design with a real tongue-in-cheek edge to the current “sex sells” themes seen on the high streets across Europe.”
Sunset plans to license both brands into a variety of product categories including apparel and accessories.
“Adding Sunset to our licensing community provides a very strong presence for The Three Stooges and Arrow Classic brands in every country in Europe and the consumer market in India,” says Ani Khachoian, executive vice president of licensing and consumer products, C3.