The branded footwear for men, women and young adults will debut in first quarter 2011. The line will be available in sporting goods stores, department stores, specialty sport shops and footwear chains.
"The Bushnell brand gives BBC International an established outdoor lifestyle brand that outdoor enthusiasts, whether they are hunters, hikers, campers or birders, will surely embrace," says Scott Todd, senior vice president of MODA Licensing. "Bushnell is a highly recognized and established brand at promises consumers quality, performance and value."
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