Burberry Ends Fragrance Partnership

Burberry will pay €181 million to terminate its license agreement with cosmetic company Inter Parfums, according to a statement released by Inter Parfums. The two companies, which have been in partnership for nearly 20 years, have been trying since D

April 6, 2018

Burberry Ends Fragrance Partnership
Burberry.jpg

Burberry will pay €181 million to terminate its license agreement with cosmetic company Inter Parfums, according to a statement released by Inter Parfums. The two companies, which have been in partnership for nearly 20 years, have been trying since December to agree on a new operating model for Burberry’s fragrance and beauty business. On Thursday, Burberry walked away from those discussions.

Inter Parfums has produced Burberry-branded perfume and aftershave under an exclusive license since 1993.

In May Burberry announced its intention to “intensify” non-clothing sales and increase its presence in the perfume and cosmetics market.

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