Bulldog Licensing has renewed a deal with stationery firm Lanoo Graphics for Monster Jam stationery and backpacks, which will launch across Benelux. The merchandise will support Monster Jam’s European tour across the U.K. and Benelux this fall.
Lanno Graphics joins a strong Monster Jam licensing program, which includes Mattel as a worldwide toy licensee, K’NEX as Monster Jam’s construction toy licensee and Activision for video games, with its third title, Monster Jam: Path of Destruction, just launched in the U.K. Other partners include Aykroyds, U.K. Greetings, Haza and Big Balloon Publishers.
“Monster Jam is absolutely red hot at present and Lanoo Graphics is responding to huge consumer interest with this new line, which is set to fly off the shelves,” says Rob Corney, managing director at Bulldog.
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