Brand Sense Partners and Robert A. Kinkelstein have signed on to execute and identify new business ventures with the Farrah Fawcett Foundation to support the non-profit’s mission to raise funds for alternative methods in cancer research, prevention and awareness.
Fawcett was diagnosed with cancer in 2006, as documented in a two-hour documentary, Farrah’s Story, which earned the star her fourth Emmy nomination. A re-broadcast of the documentary is scheduled for June 25, the second anniversary of Fawcett’s passing.
“We are thrilled to be working with the Farrah Fawcett Foundation and RAF to honor Farah’s iconic legacy,” says Ramez Toubassy, president and chief executive officer of bsp. “Her incomparable beauty and fearless approach to life made her an icon to an entire generation and we plan to develop a series of partnerships with like-minded companies that not only promote her unique style and vision, but aid in the expansion and funding of her foundation.”