Broad Street Sets Bic Licensing Program Ablaze

Bic USA has hired Broad Street Licensing to find new licenses for its world-famous Bic lighters. The agency plans to pursue brands that resonate well with Bic’s target consumer: the 21- to 34-year-old male who shops at convenience stores and mass

April 6, 2018

Bic USA has hired Broad Street Licensing to find new licenses for its world-famous Bic lighters. The agency plans to pursue brands that resonate well with Bic’s target consumer: the 21- to 34-year-old male who shops at convenience stores and mass market.

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