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Brand Licensing Europe Keynote Set

Advanstar Licensing has secured Michael Acton Smith, creator of Moshi Monsters, as the the keynote speaker for the first day of this year's Brand Licensing Europe show in London October 18-20.Acton Smith is the CEO and founder of Mind Candy, the U.K.-base

Acton Smith is the CEO and founder of Mind Candy, the U.K.-based social online gaming company behind Moshi Monsters, which has nearly 50 million users and a worldwide licensing program. Half of children aged 6-12 in the U.K. have a Moshi Monster, and Mind Candy expects gross retail sales of Moshi Monsters products to be more than $100 million this year.

“I’m delighted to have been offered the BLE 2011 Keynote Speaker slot,” says Michael Acton Smith, chief executive officer of Mind Candy. “We’ve had an amazing journey with Moshi Monsters over the last two years and I’m keen to share our successes, failures and thoughts on shaking up the licensing industry for a new digital age.’

“Moshi Monsters is a hugely innovative and globally recognised property, making it the perfect fit for Brand Licensing Europe 2011 keynote address,” says Humaira Kaiser, marketing director for Europe at Advanstar Licensing. “Michael’s appearance at the show will continue to cement Brand Licensing Europe as the must-visit licensing event and we’re very excited to welcome him to the show.”

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