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Bonnier Master Pub for Barbie U.K.

Bonnier Publishing has acquired the U.K. master publishing rights for Barbie and will launch with a range of coloring, activity and novelty formats based on this forthcoming movie The Princess and the Popstar, which releases in August. This will be closel

, which releases in August. This will be closely followed by new, innovative formats for Christmas.

Barbie joins the recently acquired properties Angelina Ballerina, Olly the Little White Van in Bonnier’s portfolio.

“Barbie is the No. 1 girls property in the U.K. and this key addition to our list, on top of everything else we have done in the last six months, shows our commitment to becoming the market leader in children’s publishing,” says Richard Johnson, chief executive offiver, Bonnier Publishing.

Bonnier Publishing’s Australian company, The Five Mile Press, is already the master licensee for Barbie in Australia.

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