Some products are set to launch in 2011 and will be focusing on connecting emotional images, music, and characters to social expression occasions such Diwali, birthdays, mother’s day, father’s day, graduation, celebration, young romance, friendship, and other popular social occasions which is a largely untapped market.
Wild East Group president, Sid Shah, says, “YRF is the first Bollywood Studio making its film catalog available for licensing opportunities and its iconic films, characters, and music have been household names within India and with the Indian Diaspora abroad (in particular the U.S., U.K., Canada, Europe) for the last 40 years. That’s about 1 billion people that have
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