Nell Roney has been named senior vice president, brand acquisitions, for Beanstalk. Roney will be responsible for acquiring new partners of best-in-class manufacturers and retailers for brands. Roney will report to Allison Ames, president, North America.
“Our brand acquisition service continues to be a significant growth area for Beanstalk and represents one of the many ways that our knowledge of brands, trends, consumer attitudes and licensing can benefit our clients,” says Ames. “Nell’s extensive and compelling experience as a licensee, licensor and agent will provide the direction necessary to continue our growth in this discipline.”
Roney has managed programs across segments including corporate and trademark, entertainment and character, sports and art. She has also developed and managed programs across categories including consumer packaged goods household products, consumer electronics, health and beauty and automotive, among others. Prior to that, Roney managed licensing initiatives as a licensee for a number of companies in food and beverage, home textiles and housewares industries.