Scannell was instrumental in launching Noggin (now Nick Jr.), a background he will immediately call upon as BBC Worldwide prepares to launch its kids' network, CBeebies, in the U.S.
In his new role, Scannell is responsible for growing the BBC brand and the business across all divisions in the U.S., the BBC's largest market outside the U.K. As president of BBC Worldwide America, he will oversee channel BBC America, as well as BBC Worldwide Productions, BBC.com in the U.S., and sales and distribution. He will also sit on BBC Worldwide's executive board.
"Herb has a tremendous track record of success in developing and extending innovative brands across multiple platforms, which is precisely
Scannell replaces Garth Ancier, who left the role of president, BBC Worldwide America on March 31.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.