BBC Names Martin Yaffe Master Licensee; Still in Talks for 2Entertain

BBC Worldwide (BBCWW) has named Martin Yaffe International as the master toy licensee for new animated preschool program "Harry and Toto."Currently airing on CBeebies and commissioned for a second series, "Harry and Toto" comes from cr

April 6, 2018

BBC Worldwide (BBCWW) has named Martin Yaffe International as the master toy licensee for new animated preschool program "Harry and Toto."

Currently airing on CBeebies and commissioned for a second series, "Harry and Toto" comes from creator Paul Shuttleworth of Handle and Spout Productions. It explores the world of opposites for Harry the Hare and Toto the Tortoise.

"Harry and Toto" is our major licensing launch for autumn/winter 2009, and we're delighted to have Martin Yaffe on board to lead the charge," says Julia Posen, commercial director, BBC Worldwide Children's and Licensing. "The program has had a tremendous following on CBeebies already, and with the second series confirmed, we're confident that demand for product will continue to grow."

Under its Born to Play brand, Martin Yaffe International will launch plush and lunchware in 2009, followed by figures, play sets, vehicles and wheeled toys in 2010.

Reports circulating in the U.K. suggest BBCWW is still in talks with Woolworth administrator

Deloitte over the future of 60/40 BBC/Woolworth joint venture 2Entertain. BBCWW originally offered £100 million ($148 million) for the business, which is not in administration, but that figure is thought to have been cut to £40 million ($59 million).

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