Barneys New York Goes Gaga

Barneys New York has unveiled its holiday campaign, "Gaga's Workshop," a collaboration with Lady Gaga; artists Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF); and Mugler Creative Director and Lady Gaga Fashion Director, Nicola Formichetti. The team will create Lady Gaga's interpretation of the iconic Santa's Workshop, converting an entire floor of the Madison Avenue flagship store in New York City starting in mid-November.