Apparel Maker to Create Pepsi Women's Collection

The Assis Group has launched a Pepsi Clothing women’s collection in a deal brokered by The Joester Loria Group. The collection includes active wear, denim, fashion tops, and outerwear, and celebrates the brand’s roots by blending original

April 6, 2018

The Assis Group has launched a Pepsi Clothing women’s collection in a deal brokered by The Joester Loria Group. The collection includes active wear, denim, fashion tops, and outerwear, and celebrates the brand’s roots by blending original Pepsi heritage icons and slogans with today’s trends, while maintaining a “girl next door” focus. The collection will be available at specialty stores, as well as on Pepsistyle.com in February, with a back-to-school rollout planned for department stores in fall. The Assis Group and The Joester Loria Group are partnering with Pepsi-Cola marketing with in-store events and national promotions.


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