AOL and Endemol U.S.A. announced a production agreement to co-develop and co-produce new web programming initially aimed at women. The partnership focuses on creating premium, unscripted digital video content that incorporates interactivity.
Endemol U.S.A. is best known for producing "Extreme Makeover: Home Edition" and "Big Brother." The first two series to be produced if sold are "Re-Dressed by America," a series that allows online users to give subjects a make-over by voting on fashion choices, and "Mama's Recipe," a show that allows users to compete for best family recipes and share secrets.
"Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, popular shows, combined with AOL's growing video audience will take digital production to the next level," says David Eun, president of AOL Media & Studios.