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Animal Planet Plans Charity Campaign

Animal Planet’s non-profit initiative, R.O.A.R., is launching an eight-week matching campaign starting Sept. 1 to raise funds for participating R.O.A.R. charities. Hosted by GlobalGiving, the matching campaign allows consumer donations from the proc

Animal Planet’s non-profit initiative, R.O.A.R., is launching an eight-week matching campaign starting Sept. 1 to raise funds for participating R.O.A.R. charities. Hosted by GlobalGiving, the matching campaign allows consumer donations from the proceeds of Animal Planet licensed products to be matched dollar for dollar up to $90,000.

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