Other recent European deals include BLGS Hometextile for beach towels and flip-flops, which will launch next year across Spain and Italy; and Argus Spol for a wide variety of gifting and back-to-school items for the Czech and Slovakian markets. In the U.K., toiletries, cosmetics and gifting lines from various licensees have recently launched across all BHS stores; and Saicon created a digital format game for the brand.
“These new products are perfect for Chicaloca’s target market of teen/tween girls and we’re confident they will perform very well at retail,” says Sandra Vauthier-Cellier, managing director of 4sight licensing solutions and 4Kids Entertainment International.
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