AGP Renews Brazil Partnerships

American Greetings Properties and its licensing agent in Brazil, Exim Licensing Group, have renewed two key Strawberry Shortcake partnerships in the region.

Malwee Malhas will continue to create apparel for the girl’s brand and plans to add sleepwear to its roster; and Emoly Indústria de Cosméticos will carry on its line of Strawberry Shortcake and Strawberry Shortcake Baby-branded health and beauty accessories which includes cologne, conditioner, hair gel, lotion, shampoo, soap, powder and wipes.

Brazil is the top market for the Strawberry Shortcake brand (where the character is known as Moranguinho) with more than 55 current licensees.