NAACP, CBS Partner on Content Development

As part of the deal, CBS Television Studios’ creative leaders will work with the civil rights organization to establish a dedicated team of executives and infrastructure to acquire, develop and produce programming.

“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” says, Derrick Johnson, president and chief executive, NAACP. “Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”

The partnership includes a commitment to develop content for the CBS Television Network and the ability to sell programming to third-party platforms across the media landscape.

“An important way to diversify