NAACP, CBS Partner on Content Development

New deal will see CBS Television Studios’ creative leaders work with the civil rights organization to create content for streaming and TV platforms.
License Global

July 15, 2020

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CBS Television Studios and the NAACP announced a multi-year partnership to develop and produce scripted, unscripted and documentary content for television and streaming platforms.

As part of the deal, CBS Television Studios’ creative leaders will work with the civil rights organization to establish a dedicated team of executives and infrastructure to acquire, develop and produce programming.

“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” says, Derrick Johnson, president and chief executive, NAACP. “Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”

The partnership includes a commitment to develop content for the CBS Television Network and the ability to sell programming to third-party platforms across the media landscape.

“An important way to diversify

and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” adds George Cheeks, president and chief executive officer, CBS Entertainment Group “There is no better partner than the NAACP – the preeminent civil rights organization in our country – to help us find, develop and tell these inclusive stories. “At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.”

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