'Heidi, Bienvenida' Soaks Up Personal Care Line

Mondo TV has launched a range of personal care items with Admiranda for its series "Robot Trains" and has signed a deal for a second line based on its live-action property “Heidi, Bienvenida.”

License Global

January 23, 2019

'Heidi, Bienvenida' Soaks Up Personal Care Line

The “Heidi, Bienvenida” line will include shampoo, shower gel and a gift set with colorful images and characters from the show.

The “Heidi, Bienvenida” line will launch at retail in spring/summer 2019. Both lines will be sold in hypermarkets, department stores, specialty stores, wholesalers and online retail in Italy, San Marino, Canton Ticino and Vatican City.

Admiranda is a maker of perfumes, cosmetics and other bathroom items for children and teenagers. The “Robot Trains” line launched during Christmas 2018. The second season of “Heidi, Bienvenida” is on the way as well as a film, the first feature film in the history of Mondo TV.

“These deals with one of the most-respected names in personal care products again underline the enormous and growing popularity of ‘Heidi, Bienvenida’ and ‘Robot Trains’ in the Italian market and show what a great fit these properties are with a wide range of categories,” says Valentina La Macchia, director, licensing, Mondo TV.

“We’re delighted to see these two

ranges at retail and certain they will appeal enormously to young people across a wide age range.”