Brand Central Deals for 'True and the Rainbow Kingdom' 2

Guru Studio has unveiled a merchandising program for their preschool series "True and the Rainbow Kingdom."
License Global

May 22, 2018

Brand Central Deals for 'True and the Rainbow Kingdom' 2

Brand Central, Guru Studio's representative, brokered the deal.

New partners include Palamon for costumes, American Marketing Enterprises for sleepwear, GBG Socks for hosiery, Chouette for master publishing and Bendon for coloring books and art sets. Most recently, Guru Studios appointed Toy State to master toy partner.

The "True and the Rainbow Kingdom" product line will be available at retail in North America beginning this fall. The new products will be available globally in 2019.

New episodes of "True and the Rainbow Kingdom” are set to be released this summer on Netflix in the U.S. and CBC in Canada.

Guru Studios will announce additional deals in the coming months.

“We have seen incredibly high demand for ‘True and the Rainbow Kingdom’ products from our young fans and their parents since the series premiered last year. With some truly best-in-class partners, we are excited to be bringing so much joy to our devoted and growing audience,” says Frank Falcone, president and executive creative

director, Guru Studio.

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