Hard Rock International has appointed Broad Street Licensing Group to represent the brand and expand the its licensed products footprint.
The partnership will focus on the creation of Hard Rock branded licensed products in food, beverage and culinary spaces, including pre-cooked meals, ready-to-drink cocktails and other spirits, desserts, cookware, kitchen accessories, cutlery and barbeque tools.
“We are excited to be working with the Broad Street Licensing Group to bring iconic Hard Rock experiences to fans' kitchens and backyard barbecues through our signature foods and musically inspired culinary tools and accessories,” says Mark Linduski, director, licensing, Hard Rock International. “Working with BSLG will aid Hard Rock in the continued expansion of our retail distribution and brand presence worldwide.”
New products will make their debut to consumers worldwide through retailers in 2020.
“Hard Rock International is an iconic brand that is known throughout the world for its one-of-a-kind brand experience, along with a universally-recognized guitar-shaped design,” adds Bill Cross, senior vice president, business development, Broad Street Licensing Group. “Through our work with the brand, we will look to highlight the restaurant’s iconic image along with its fresh, high-quality menu items to bring fans a complete line of licensed foods and beverages, including pre-cooked ribs and meals, ready-to-drink cocktails and desserts. Those looking to bring iconic rock gear into their kitchen will also be able to purchase cookware, kitchen utensils and all the barbecue tools needed to make Hard Rock a part of their home cooking and entertaining experience.”