Brevettar to Rep Commercial Rights for Canadian Soccer Players Association

Brevettar has been building the selection of player-driven merchandise available to fans for the U.S. and Canadian Men’s National Teams since 2022.

License Global

May 2, 2024

1 Min Read
Canadian Soccer Team, Canadian Soccer Players Association
Canadian Soccer TeamCanadian Soccer Players Association, Getty Images

Brevettar, a sports licensing agency, has announced the Canadian Soccer Players Association (CSPA) will join its portfolio of clients through a collaboration with the association’s commercial arm, PlayerCo.

Under the new multiyear deal, Brevettar will become the agency of record for the CSPA which represents the Women’s National Soccer Team for group licensing and sponsorship opportunities worldwide. 

“Brevettar is proud to represent the players of the passionate and talented Canadian Women’s National Team as they look to defend their gold medal this summer in Paris and strive for glory at the next Women’s World Cup,” says Stu Crystal, general manager, Brevettar. “There is a tremendous opportunity to build connections with a rapidly growing and passionate fan base worldwide and we look forward to creating new and exciting product lines to celebrate these incredible players.”

Brevettar has built the selection of player-driven merchandise available to fans for the U.S. and Canadian Men’s National Teams since 2022.

“The CSPA is pleased to collaborate with a first-class organization like Brevettar, led by someone with the level of experience that Stu Crystal has in sports licensing,” says Maureen Littlejohn, outside general counsel and executive director, Canadian Soccer Players Association.

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like