Rainbow Brite is Celebrating 40 Years

Hallmark welcomes several licensing partnerships across multiple categories.

License Global

May 3, 2024

1 Min Read
Rainbow Brite.
Rainbow Brite.Hallmark

Hallmark is marking a momentous anniversary with an extensive licensing program in celebration of Rainbow Brite’s 40th anniversary.  

Debuting in 1984, Rainbow Brite is a franchise that has brought color and imagination to generations, and now fans will have even more ways to express their adoration with a variety of products hitting shelves this year.  

“The fact that Rainbow Brite is celebrating its 40th anniversary speaks to the connection and longevity the brand has with its fans,” says Stacey Howe, vice president, global licensing and business development, Hallmark. “We’re thrilled to have established strong relationships with licensed partners that will help make this a truly milestone year and continue Rainbow Brite’s mission to make the world a more colorful place for both new and original fans alike. The future for the brand is brighter than ever and we look forward to bringing on even more licensees at the upcoming Licensing Expo.” 

Multiple licensees have already signed on to be part of the celebration: 

  • Blanktag: stickers 

  • Crown Jewlz: coloring and activity books 

  • Fun.com: costumes and accessories  

  • Funko: Rainbow Brite & Friends Pop! 

  • Goodie Two Sleeves:clothing and accessories 

  • Jay Franco: bedding, bath and decor 

  • Loungefly: mini bags, backpacks, stationary and more 

  • Mad Engine: apparel, accessories, drinkware, and pillows 

  • PSD: undergarments, socks and loungewear 

  • Silver Buffalo: drinkware, tabletop and home decor 

  • Super Impulse: toys 

  • Sweet Peas: kids’ apparel 

  • The Loyal Subjects: dolls and toys 

Partners interested in collaboration opportunities can schedule a meeting by contacting Candice Robinson at Earthbound, or by visiting the Earthbound Hallmark booth A142) May 21-23 at Licensing Expo.  For more information, visit the Rainbow Brite page on Hallmark.com. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like