Rainbow Brite is Celebrating 40 Years

Hallmark is marking a momentous anniversary with an extensive licensing program in celebration of Rainbow Brite’s 40th anniversary.  

Debuting in 1984, Rainbow Brite is a franchise that has brought color and imagination to generations, and now fans will have even more ways to express their adoration with a variety of products hitting shelves this year.  

“The fact that Rainbow Brite is celebrating its 40th anniversary speaks to the connection and longevity the brand has with its fans,” says Stacey Howe, vice president, global licensing and business development, Hallmark. “We’re thrilled to have established strong relationships with licensed partners that will help make this a truly milestone year and continue Rainbow Brite’s mission to make the world a more colorful place for both new and original fans alike. The future for the brand is brighter than ever and we look forward to bringing on even more licensees at the upcoming Licensing Expo.” 

Multiple licensees have already signed on to be part of the celebration: 

Partners interested in collaboration opportunities can schedule a meeting by contacting Candice Robinson at Earthbound, or by visiting the Earthbound Hallmark booth A142) May 21-23 at Licensing Expo.  For more information, visit the Rainbow Brite page on Hallmark.com.