Josh Abbott and DQ Announce New Collaboration

New Josh Abbott meal includes a collectible limited-edition cup.

License Global

April 30, 2024

1 Min Read
Josh Abbott.
Josh Abbott. Dairy Queen

Country singer and leader of the Josh Abbot Band, Josh Abbott, and DQ restaurants in Texas have announced another collaboration. The two have come together with the Josh Abbott Meal featuring the country singer’s favorite childhood meal, which runs through May 26 at participating DQ restaurants in Texas. 

“I am from a little town called Idalou outside of Lubbock, Texas, and Dairy Queen was always my go-to spot growing up,” says Abbott. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my grandpa, I have a lot of great memories with the brand.” 

The Josh Abbott Meal features a 4-piece Steak Finger Country Basket, a mini M&M’s Milk Chocolate Blizzard Treat, an iced tea and a collectible limited-edition Josh Abbott cup, available at participating restaurants while supplies last. 

 “You can go to a lot of places with burgers or chicken, but Dairy Queen has the variety, and I loved the steak fingers,” says Abbott. 

“Texans work hard and play hard, and when they are hungry, they come to DQ restaurants in Texas for their favorite treats and eats,” says Lou Romanus, chief executive officer, Texas Dairy Queen Operators’ Council. “We have enjoyed working with Josh the last couple of years who brings his nostalgia and passion for Dairy Queen into this new initiative.” 

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License Global

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