Jazwares Signs Co-Branding Deal with See’s Candies

Jazwares and California-based candy company, See’s Candies, have announced a deal to release a gift set that includes co-branded plush, chocolate boxes and totes inspired by Squishmallows. 

Available in See’s shops and online this October, fans of both brands will be able to purchase an eight-inch cuddly version of the Squishmallows character, Emily the Bat, along with a co-branded custom box of chocolates and candy sold in a one-of-a-kind tote bag.

“Partnering with See’s Candies is the perfect way to further introduce Squishmallows into the consumables space,” says Gerhard Runken, executive vice president, brand and marketing, Jazwares. “This will be the perfect Halloween treat for fans of both brands, and we’re eager to add this unique collaboration to our robust lineup of iconic Squishmallows products.” 

“At See’s, we’re in the business of bringing joy, and that is exactly what this collaboration with Jazwares will do for fans of both brands,” says Pat Egan, president, chief executive officer, See’s Candies. “The ever-popular Squishmallows combined with our iconic, delicious chocolates will be the perfect treat this October.”