April 6, 2018
Odell Beckham Jr. debuts the first offering in his new line with Roar Beverages.
The drink, called OBJXIII, is an all-natural strawberry and watermelon-flavored coconut water-based sports drink, scientifically formulated rich with B-Vitamins and charged with electrolytes.
"Our goal at Roar Beverages is to create products that are meaningful and authentic for our consumers. The new OBJXIII embraces this philosophy, and we have worked with Odell to create a product that is superior in hydration and vitamin-packed, that is tailored for his on-the-field needs and also matches up to his personal style and attitude that represents Odell off the field,” says Roly Nesi, chief executive officer, Roar Beverages. “Odell has been an unbelievable partner throughout every step of the process from label design to flavor profile; this new product is our version of a one-handed, game-changing catch.”
“This has truly been an unbelievable experience
and I am blessed to have had the opportunity to work with the people at Roar Beverages,” says Beckham Jr. “To see your vision come to life and know that the product is going to benefit the next generation of sports drink enthusiasts is something I am proud of and stand behind 110 percent.”Subscribe and receive the latest news from the industry.
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