Odell Beckham Jr. debuts the first offering in his new line with Roar Beverages.
The drink, called OBJXIII, is an all-natural strawberry and watermelon-flavored coconut water-based sports drink, scientifically formulated rich with B-Vitamins and charged with electrolytes.
"Our goal at Roar Beverages is to create products that are meaningful and authentic for our consumers. The new OBJXIII embraces this philosophy, and we have worked with Odell to create a product that is superior in hydration and vitamin-packed, that is tailored for his on-the-field needs and also matches up to his personal style and attitude that represents Odell off the field,” says Roly Nesi, chief executive officer, Roar Beverages. “Odell has been an unbelievable partner throughout every step of the process from label design to flavor profile; this new product is our version of a one-handed, game-changing catch.”
“This has truly been an unbelievable experience
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.