CEC Entertainment, parent company of family entertainment venue, Chuck E. Cheese, is expanding its reach beyond its restaurant walls to offer its pizza directly to consumers’ freezers. The brand has announced a licensing partnership with food manufacturer, Flatlander Foods, to bring pizza to the Kroger Company’s frozen food aisles across the nation.
“We are thrilled to bring Chuck E. Cheese to the grocery aisle with a new product inspired by our famous pizza and created to be enjoyed in family homes across the country,” says Melissa McLeanas, vice president, global licensing, media and branded entertainment development, CEC Entertainment. “This partnership is just the beginning as we continue to grow our licensing division and extend our brand in new categories for families to enjoy outside of our four walls.”
The new Chuck E. Cheese pizzas are available in two flavors: cheese and pepperoni and can be found exclusively at Kroger stores across the country. Each pizza includes an offer for 250 free e-tickets that can be used for future visits at any participating Chuck E. Cheese location.