Cheeto’s biggest fans have the chance to get early access to the exclusive items before they're officially available for purchase on Aug. 6. Fans need one thing for the opportunity to cop the drop before anyone else: fingertips covered in Cheetos orange-dust, also known as Cheetle, which all true Cheetos fans now don as a badge of honor.
To unlock early access to the exclusive collection, fans in the U.S. and Puerto Rico can head to www.CheetleiD.com to use Cheetle iD, a first-of-its-kind Cheetos x adidas e-commerce experience designed to get merch into the hands of Cheetos’ biggest fans first. There, Chester will use Cheetle iD technology to detect whether fans have Cheetle on their fingertips. The first 100 people who pass the Cheetle iD detector will have direct access to purchase items from the collection before the rest of the public.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.