Bundaberg Rum Headed to the Food Aisle
Australian licensed brand extension agency Asembl. has inked a seasonal deal with the Pauls brand to bring Diageo’s Bundaberg Rum to the food aisle.
The deal will see the spirit appear in three Christmas classic products–Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L.
All three products are on store shelves now.