‘Angry Birds’ Flocks to Brand Central

Rovio Entertainment has signed Brand Central to extend the "Angry Birds" licensing program into the food and beverage category in the United States.

April 6, 2018

“We’re thrilled to be on board with Rovio at such exciting time for the business,” says Ross Misher, chief executive officer, Brand Central. “'Angry Birds' has proven that it is a brand that translates well to food and beverage products, and we are confident that we have the experience and expertise to help Rovio build a full-scale consumer products program for 2016 and beyond.”

The franchise is currently preparing for the release of its first feature-length film,

Angry Birds

, which is being produced by Rovio Entertainment in association with Sony Pictures Entertainment, which is also on board to manage film distribution and marketing. The movie will hit theaters in May 2016.

“We’re delighted to be partnering with Brand Central,” says Randi Spieker, vice president, consumer products, licensing and retail, North America, Rovio. “The team’s extensive

experience, relationships and expertise in both consumables and entertainment franchises will open new doors for the

Angry Birds' brands and will enable us to extend our footprint within the food and beverage category.”