April 6, 2018
Licensee will bring ‘express yourself’ motto, emoticons to stationery, bags.
As part of the agreement, Blueprint will create a range of products that incorporates SmileyWorld’s ethos of “express yourself,” as well as products that utilize SmileyWorld’s extensive selection of emoticons.
The new Blueprint range will feature products such as stationery accessories, notebooks, journals, bags and gift items.
Blueprint’s SmileyWorld-branded products currently do not have a release date.
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