SmileyWorld Smiles with Blueprint Collections

SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.

April 6, 2018

SmileyWorld Smiles with Blueprint Collections

Licensee will bring ‘express yourself’ motto, emoticons to stationery, bags.

SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.

As part of the agreement, Blueprint will create a range of products that incorporates SmileyWorld’s ethos of “express yourself,” as well as products that utilize SmileyWorld’s extensive selection of emoticons.

The new Blueprint range will feature products such as stationery accessories, notebooks, journals, bags and gift items.

Blueprint’s SmileyWorld-branded products currently do not have a release date.

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