Rural retailer adds to spring product lineup with launch in 50 stores and online.

License Global

March 27, 2024

1 Min Read
Martha Stewart wearing Tractor Supply Company apparel.
Martha Stewart wearing Tractor Supply Company apparel. Tractor Supply Company

Tractor Supply Company, the largest rural lifestyle retailer in the U.S., has announced it is expanding its apparel offerings for women with the launch of the Martha Stewart Garden Apparel Line in collaboration with Martha Stewart, Marquee Brands and French Dressing Jeans. The line, which includes eight clothing items, launches exclusively at Tractor Supply in 50 select stores and online. 

“This new line of apparel reflects my passion for gardening and outdoor work, so I am thrilled to share it with consumers,” says Stewart. “With creativity and hard work at the core of gardening, this collection embraces artistry and functionality, bringing ease to those who strive to keep a healthy, beautiful garden.” 

Debut pieces include a garden chore jacket, garden work shirt, short sleeve puffer vest, cargo convertible pants, convertible overalls and more. Each item merges function and comfort with personal style, designed to meet the needs of the modern gardener. 

The addition of the Martha Stewart Garden Apparel Line is the latest in Tractor Supply’s ongoing efforts to bring top brands and quality to its rural neighbors. 

“Women’s apparel continues to be an important product category for us at Tractor Supply, especially when it comes to gardening,” says Seth Estep, chief merchandising officer, Tractor Supply Company. “This launch with Martha Stewart is the perfect way for us to bring fashion and function to our gardening customers, with great new styles and products our customers can’t get anywhere else.” 

Related:Skechers x Martha Stewart Collaboration

“From seasoned cultivators to those new to the hobby, gardeners will love Martha’s Garden Apparel Collection,” says Helaine Peters, president, French Dressing Jeans. “As a one-stop destination for everything gardening, Tractor Supply is the perfect retail partner for this launch, and we’re delighted to bring this collection to their customers.”  

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