Formula 1 Announces Multiyear Deal with Playseat

Formula 1 has announced a new multiyear partnership with Playseat, a racing simulator brand, to produce exclusive F1 licensed racing products for gamers and sim racers to enjoy. Available starting April 16, these simulators can be preordered now. 

Applying over two decades worth of experience, Playseat will develop equipment for both casual and professional gamers, including sim racing seats and professional simulators.  

“We are always looking for new ways to bring Formula 1 to our audience, whether that’s by creating unforgettable moments at a Grand Prix or engaging with the sport away from the track,” says Emily Prazer, chief commercial officer, Formula 1. “Our partnership with Playseat will provide gamers with a bespoke, innovative and realistic racing experience to bring the action a step closer to home.”  

“With over 25 years of research and development with real F1 drivers, Playseat has become the undisputed standard in delivering unrivaled realism,” says Fernando Smit, president, founder, Playseat. “We have always strived to bring racing to the people and now we can bring the true F1 racing experience and racing position to everyone around the world.”