Personal-use vehicle can be outfitted with signature Tommy Bahama prints and more.

License Global

March 29, 2024

1 Min Read
Tommy Bahama logo.
Tommy Bahama logo. Tommy Bahama

Island lifestyle brand, Tommy Bahama, has signed a licensing agreement with Club Car for a collaboration on a special-edition vehicle. Club Car is an industry innovator in design for golf cars, utility vehicles and personal-use transportation. 

“We’re excited to bring to market this new collaboration with Club Car that further advances our vision to inspire you to relax, exhale and enjoy the moment, whoever – and wherever – you are,” says Gina Wilcox, vice president, licensing, Tommy Bahama. “Having fun outdoors is a huge part of the island-inspired lifestyle. Golf cars introduce new ways to enhance outdoor fun with family and friends. This partnership offers a new opportunity for our guests to enjoy both brands and how they live.” 

The collaboration launches with a special-edition Tommy Bahama Onward vehicle emblazoned with a signature heritage print, custom upholstery and other additions. Crafted for comfort, performance and style, guests will be able to customize their Onward with a Tommy Bahama package with Tommy Bahama prints, custom seats and more design elements and accessories. 

“We’re excited to connect the energy of Tommy Bahama with the fun of the Club Car lifestyle for a truly unique driving experience,” says Jeff Tyminski, vice president, marketing and product management, Club Car. “It’s the perfect combination of sunshine and good vibes.”  

Related:Tommy Bahama and The Island Lifestyle

The Tommy Bahama and Club Car collaboration will launch this summer at select Club Car dealers. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like