Sweet Travel Collection includes backpacks, spinners, weekender bags and accessories.

License Global

March 21, 2024

1 Min Read
Chupa Chups luggage by American Tourister.
Chupa Chups luggage by American Tourister. Chupa Chups

Perfetti Van Melle Licensing has announced a collaboration between American Tourister and Chupa Chups, bringing together the two brands for a new travel collection. Each piece features playful designs where iconic flavors meet kaleidoscopic colors, resulting in trendy, functional and high-quality travel accessories. 

The Sweet Travel Collection includes backpacks, medium and large suitcases, weekender bags and a wide range of accessories. 

“Chupa Chups mirrors our shared ethos in the essence of fun, making this partnership the perfect fusion of like-minded brands dedicated to the joys of sweetness, travel and vibrant adventures,” says Nikhil Gupte, marketing director, American Tourister, Kamiliant and High Sierra in APAC & Middle East. 

“With American Tourister, it was love at first sight,” says Vanessa Grande, area licensing manager, Perfetti Van Melle. “It was a perfect match, as we share the same values and high standards of quality and a passion for design. They have perfectly conveyed the essence of the Chupa Chups brand, infusing it with fun, color and a purpose beyond the product. The result is a vibrant collection that transcends a simple partnership, igniting and sweetening the spirits of the boldest travelers.” 

The collection will be available starting this month across Asian markets, including Thailand, Singapore, Indonesia, Malaysia, Korea, Vietnam and China.  

Related:Fendi Launches Premium Chupa Chups Lollipop Holder

About the Author(s)

License Global

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