MINISO Opens New Times Square Pop-Up

Global lifestyle brand, MINISO, has opened a new pop-up in Times Square, New York, the brand’s second location in the shopping district. Located next to the Disney Store at 1540 Broadway, the new pop-up will be open for a year, bringing MINISO’s design-led, affordable products to long-time fans and first-time shoppers. 

Last May, MINISO opened its first Times Square global flagship store with huge success, quickly establishing itself as a favorite for locals and tourists alike. The new pop-up stands out as a plushie and IP-heaven, filled with plushies, toys and lifestyle products, with IP collaboration ranges such as Sanrio, Snoopy, Winnie the Pooh and Minions.  

“We’re thrilled to be opening this new pop-up in Times Square,” says Tyrone Li, general manager, MINISO US. “Our flagship store here has been a massive hit, breaking numerous brand records and proving a popular addition for MINISO joy-seekers. This new pop-up is a playful and innovative reimagining of our ‘Joy Philosophy’ that highlights our outstanding range of IP products and is sure to add even more energy to this buzzing location.”