April 6, 2018
Exclusive fashion collaboration will feature the auto brand on vintage-inspired graphic t-shirts.
IMG, Goodyear’s licensing agent, brokered the deal.
The new line of apparel will include five graphic t-shirts that will feature authentic archival Goodyear graphics.
The Lucky Brand x Goodyear capsule collection is now available in more than 170 Lucky Brand retail locations across the U.S. It will also be available online and at Lucky Brand outlet partners.
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