Goodyear Gets Lucky 2

Goodyear and fashion retailer Lucky Brand have joined forces to launch an exclusive capsule collection featuring the tire company.

April 6, 2018

Goodyear Gets Lucky 2

Exclusive fashion collaboration will feature the auto brand on vintage-inspired graphic t-shirts.


IMG, Goodyear’s licensing agent, brokered the deal.

The new line of apparel will include five graphic t-shirts that will feature authentic archival Goodyear graphics.

The Lucky Brand x Goodyear capsule collection is now available in more than 170 Lucky Brand retail locations across the U.S. It will also be available online and at Lucky Brand outlet partners.

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