Vera Wang has announced an Italian prosecco with a life celebration theme, called PARTY. Wang is now turning her creativity and passion for design toward how – and what – we celebrate.
“First and foremost, I am a designer, but I am also an entrepreneur and brand builder,” says Wang. “I’ve dedicated my entire life to designing how people celebrate, and not just their weddings – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now, what they drink! PARTY is a natural extension of what I already do. Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.”
Vera Wang’s attention to detail shaped every step of PARTY from grape to bottle. The bottle is a matte silver with “PARTY” in neon yellow letters. The back of the bottle features an invitation to PARTY from Vera.
“This project involved input from my friends, family, even clients,” says Wang. “A sort of family affair!”
To craft the prosecco Wang turned to the winemaking region Piemonte, known for its sparkling wines and to Araldica, producer of one of the best-selling Moscatos in America. The effort was led by second-generation winemaker Claudio Manera.
“At Araldica we celebrate our roots, land and people, balancing our drive for innovation with respect to tradition,” says Manera. “Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion and dedication to crafting a premium prosecco.”
Vera Wang PARTY is crafted from Glera grapes and boasts aromas of apple and stone fruit, citrus notes and fresh acidity on the palate.
Vera Wang PARTY is available now. Additional information about the wine and where to purchase it can be found at VeraWangParty.com.