“This partnership is another way that we can give back to the ‘Firefly’ fans,” says Jeffrey Godsick, president, Fox Consumer Products. “‘Firefly’ followers have shown continuous loyalty to the franchise and we want to give them quality products in return.”
The space western drama, created by Joss Whedon, was cancelled during its first season in 2002, but has continued to garner widespread fan support, leading Fox to launch a series of brand extensions including the film
and a series of comic books.
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