Walmart Announces Jessica Simpson CollaborationWalmart Announces Jessica Simpson Collaboration

Walmart has announced its collaboration with The Jessica Simpson brand, bringing a new collection of women’s apparel, swim and jewelry in time for summer, with many of the items designed exclusively for Walmart. The collection features boho-chic styles and cool classics. 

“I am so excited to partner with Walmart to bring our collection to a whole-new group of dynamic and beautiful customers,” says Simpson. “Walmart is an incredible one-stop shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable.” 

The Jessica Simpson collection includes 100 items across women’s and plus fashion, swim and jewelry.  

“Our mission is to be the customer’s first choice for fashion by offering great style at an incredible value, and we’re excited that the new Jessica Simpson collection delivers on that mission in an authentic way,” says Ryan Waymire, senior vice president, fashion, women’s group, Walmart U.S. “Jessica’s trademark Texas charm and highly coveted personal style is reflected across this beautiful collection, and we know customers are going to love it.” 

The Jessica Simpson collection will be available on Walmart.com and in more than 800 stores across the country, with seasonal drops throughout the year.