Walmart Announces Jessica Simpson Collaboration

Collection brings boho-chic to Walmart’s growing fashion assortment.

License Global

April 18, 2024

1 Min Read
Jessica Simpson apparel.
Jessica Simpson apparel. Walmart

Walmart has announced its collaboration with The Jessica Simpson brand, bringing a new collection of women’s apparel, swim and jewelry in time for summer, with many of the items designed exclusively for Walmart. The collection features boho-chic styles and cool classics. 

“I am so excited to partner with Walmart to bring our collection to a whole-new group of dynamic and beautiful customers,” says Simpson. “Walmart is an incredible one-stop shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable.” 

The Jessica Simpson collection includes 100 items across women’s and plus fashion, swim and jewelry.  

“Our mission is to be the customer’s first choice for fashion by offering great style at an incredible value, and we’re excited that the new Jessica Simpson collection delivers on that mission in an authentic way,” says Ryan Waymire, senior vice president, fashion, women’s group, Walmart U.S. “Jessica’s trademark Texas charm and highly coveted personal style is reflected across this beautiful collection, and we know customers are going to love it.” 

The Jessica Simpson collection will be available on and in more than 800 stores across the country, with seasonal drops throughout the year. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like