deadmau5 Drops Plush Toy Line

Breakthrough digitally enhanced collectibles to celebrate the EDM artist’s 25th anniversary.

License Global

April 19, 2024

1 Min Read
deadmau5 plush toys.
deadmau5 plush toys. deadmau5

The Horde can delve into the world of deadmau5 like never before with the launch of his toy line with TOYMAK3RS, set to debut at retro5pective – an homage to 25 years of his musical legacy. This ultra-limited, exclusive collectible keychain collection features six clip-on plush toys, each granting access to digital VIP experiences using cutting-edge technology that transcends traditional music memorabilia. The toys are available exclusively at deadmau5’ “retro5pective” shows in Los Angeles, New York City and online while supplies last at 

Infused with state-of-the-art Jellybean technology, each clip-on plush is equipped with a QR code that allows access to a specific deadmau5 VIP digital experience enabled by the Aptos blockchain. This digital integration grants fans unprecedented access to a curated selection of VIP content personally selected by deadmau5. Collectors will enjoy an immersive experience that blends nostalgia with state-of-the-art technology. 

Each fan-fueled collectible is encased in mystery blind box packaging, offering rare discoveries, including the beloved Professor Meowingtons. The collection was crafted by global art toy design studio, TOYMAK3RS, renowned for its innovative collaborations with industry giants like Netflix and adidas. This premier series marks a milestone in deadmau5’s career and offers fans an immersive experience brought to life with Jellybean-powered-by-Aptos tech which unlocks unique digital fan experiences.  

The deadmau5 Limited Edition Clip-On Plush Season 1 lineup, includes six options, with certain designs being more rare: 

  • Meowingtons - 300/5000 = 6% 

  • pixl mau5 - 500/5000 = 10% 

  • disco mau5 - 700/5000 = 14% 

  • cheese mau5 - 900/5000 = 18% 

  • mixed mau5 - 1100/ 5000 = 22% 

  • classic mau5 - 1500/5000 = 30% 

For more information on deadmau5’s retro5pective tour, visit 

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