Disguise Announces Contract Renewal for Hasbro Rights

Disguise has announced the renewal of its licensing agreement with Hasbro, a long-standing licensor for the company. This renewed agreement establishes Disguise’s position as a key licensee, granting the company continued rights to design, market, manufacture and distribute costumes and costume accessories throughout North America and LATAM. 

The scope of this renewed agreement spans the entire spectrum of Hasbro brands, showcasing a lineup that includes G.I. Joe, Dungeons & Dragons, Mr. Potato Head, Hasbro Gaming, My Little Pony, Peppa Pig, PJ Masks and Transformers, among others.  

For Disguise, this partnership signifies more than just a business agreement – it’s a testament to the enduring relationship built over many years of collaboration. Disguise has consistently brought to life the imaginative worlds and beloved characters of Hasbro, cherished by generations of fans. With this renewal, Disguise ensures that fans continue to experience the magic of their favorite characters through meticulously crafted costumes and accessories. 

“We’ve cultivated a long-standing partnership with Hasbro spanning decades, and we’re thrilled to continue collaborating on these timeless brands,” says Tara Cortner, president and general manager, Disguise. “Disguise has been a Hasbro licensee for decades and has expanded this brand portfolio exponentially over the years. We are proud to continue this relationship with Hasbro and continue to showcase these incredible characters in exciting new ways year after year.” 

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Disguise’s lineup of Hasbro costumes and accessories is currently available online, and new additions will debut in retail stores in the fall.