Pol Benedí Joins DeAPlaneta as Head, Franchise and Marketing, Kids and Family

DeAPlaneta Entertainment has announced Pol Benedí has joined the company’s kids and family division as head, franchise and marketing, effective April 2.

Benedí has worked for several years on the creation of the Barça licensing and merchandising division at Football Club Barcelona, having consolidated the Barça brand internationally inside the world of licensing. In his new role, he will work toward the consolidation of the company’s IPs in this area.

“It is an honor to join this team at DeAPlaneta Entertainment, Europe’s leading company in entertainment for kids and families,” says Benedí. “I look forward to bringing all my experience acquired in the licensing world to the kids and family division to consolidate, expand and launch established brands such as MILO and future hits such as Hero Inside or Magic Lilly. I’m very excited to join a team that really enjoys what they do.”

“Despite his youth, Pol has an extensive experience in branding and consumer products, having recently played an important role in the licensing department at FC Barcelona,” says Diego Ibáñez Belaustegui, chief brand officer, DeAPlaneta Kids & Family. “Pol has been very close to both license and retail companies as well as the fans themselves, which makes him ideal for this responsibility at DeAPlaneta Entertainment, where consumers are a priority.”